ABOUT
WHY THREE-EYED?
Like two heads are better than one, three eyes are better than two - applying brain power to visibility to guide your growth and maximise your chances of success.
Moving forward with "three eyes" means proceeding with Clarity, Intelligence and Wisdom.
CLARITY
To make confident decisions about your growth, your business needs clarity on the metrics that are most critical for its success. If you can't measure your core growth metrics, and you can't see them reliably, then you cannot have clarity to reach your next milestone. Clarity is access to the right knowledge.
INTELLIGENCE
In order to achieve your growth milestones, you need to plan ahead intelligently how to get there using your core success metrics. This requires a thoughtful, agile and risk-managed approach - ensuring you plan for "ok-case" in addition to "best-case", so that your fallback scenario remains an acceptable level of success for your business. Intelligence is enabling decision making.
WISDOM
It is simply not enough to know where you are and where you are going - you must also decide which factors are important and, even more crucially, which are not. Focusing on distracting success metrics plus lacking focus is a sure-fire way to disable your chances of success for an already stretched growth team. Wisdom is knowing what matters (and does not).
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